Out of NowhereThe Inside Story of How Nike Marketed the Culture of Running【電子書籍】[ Geoff Hollister ]

Out of NowhereThe Inside Story of How Nike Marketed the Culture of Running【電子書籍】[ Geoff Hollister ] Out of NowhereThe Inside Story of How Nike Marketed the Culture of Running【電子書籍】[ Geoff Hollister ] Out of NowhereThe Inside Story of How Nike Marketed the Culture of Running【電子書籍】[ Geoff Hollister ]

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. ＜i＞Out of Nowhere＜/i＞ provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.画面が切り替わりますので、しばらくお待ち下さい。

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